Welcome to our Agency

Eliezer Goldberg, the son of British olim, was born and raised in Jerusalem. After spending a number of years in the retail industry, he became a real estate agent in 2003. One year later, he established together with his wife Yael their own agency, Gold Real Estate, and over the past 12 years have closed hundreds of sales and leasing deals. Eliezer is blessed with an encyclopedic knowledge of the Jerusalem market, coupled with an eye for detail and value enhancement.

Eliezer has also served as a zoning consultant since 2007 when he established HETER, now a leading company handling building permits and rezoning applications in the Jerusalem region.

Eliezer has a Bachelor’s degree in businesses management from England’s Derby University. He is a reserve officer in the IDF’s artillery division and also volunteers for the Jerusalem Police Department, serving as the vice commander of their volunteer jeep division. Eliezer’s wife Yael works with him and runs the firm’s leasing and management department. Eliezer, Yael and their four children live in Jerusalem’s Old Katamon community.


Gold Real Estate Group

Your Dream, Our Mission

Gedaliah Borvick and his team are committed to expertly guiding you through the entire process of buying a home in Israel.

Nofe Lachish

Real Estate Development

Our goal is to develop and built quality residential and commercial properties throughout the country

Building Permits

3D Imaging


Heter was founded to help private people and developers maximize their ability to accomplish building rights and building permits for their properties using our unique expertise in this field